Nine questions. Answer them honestly — nobody's watching. There are no trick questions and no wrong answers, and I'm not going to ask for your email until you've seen all nine. Have your phone handy for a couple of them.
This isn't a framework I invented for a landing page. It's the checklist I run for clients every week — the same nine columns, tracked job by job. I've just made it public so you can score yourself against it.
You come up when someone types what you do plus their suburb. Not your business name — the job.
Your Google Business Profile: the box with the map, the photos and the reviews. Complete, and actually alive.
Recent Google reviews — and replies underneath them. The only thing on this list a stranger trusts more than your own website.
Your name, address and phone number, matching everywhere they appear. Old numbers cost jobs quietly.
Instagram and Facebook showing recent, finished work. Proof you're busy, without having to say it.
Video. Where people go to research before they commit to something expensive — and where almost no trade shows up.
The conversations you're not in. Local Facebook groups and Reddit threads where someone asks for a recommendation.
Being mentioned by people who already have trust — local papers, industry sites, other people's blogs.
What happens after they message you. The one nearly everybody skips, and the cheapest one to fix.
Whether ChatGPT and Google's AI name you when someone asks them for a recommendation. Not scored — but you'll get a read on it at the end.
Three minutes and you'll know which of the nine are shut.
Two boxes and your score's on the next screen — with the doors costing you the most and what to do about them first.
Everyone who finishes the check can claim a free audit. Not the self-scored version — me going through your actual Google profile, rankings, listings and competitors by hand, and sending back what I'd fix first. Details on the next screen.
Free, for anyone who finishes this check: I go through your real Google profile, your rankings, your listings, your socials and your three closest competitors — by hand, not by tool — and send you back what I found and what I'd fix first.
Melbourne only, and only a handful a month. I work across Bayside and the south east, and an audit's only worth doing if I know the market you're competing in.
Done — that's with me. I'll come back to you within a couple of business days with what I find. If it's urgent, email me direct at hello@beetsandco.com.au.
The three costing you the most
Still want someone to go and look properly? The free Melbourne audit is up the top — takes ten seconds to claim.