You do good work. The jobs coming through the door don't reflect it. I build the brand, website and local search presence that gets Melbourne trade businesses found by the customers worth having — and I build it myself, start to finish. Ten years leading creative production for brands like Volvo, the Australian Defence Force and Nando's before this.
Volvo — Australian Defence Force — Hugo Wines — Aptamil — Nando's — Melbourne Design Week — Venice · Cannes
A customer about to spend real money doesn't check one place before they call you. They check nine. Most Melbourne trade businesses show up properly in three — and never find out which six let them down.
A quality builder whose work far outran their marketing. We rebuilt the brand, website, SEO and video presence from the ground up.
From a broken technical foundation — 24 crawl errors, zero search presence — to a full content engine in the first month. Brand refresh, new website, local SEO, social and video production.
Read the case study →Ask ChatGPT or Gemini for a custom home builder in south east Melbourne and Crowncon comes up in the recommendations — the exact market they're going after. More buyers now start there instead of Google, and the work that got them found in one is what got them found in the other.
Checked August 2026 · results moveThe person you meet in the first call does the strategy, the design and the words.
The jobs you want more of, and the customers worth having. Not just the brief.
A senior partner who picks up the phone — not a ticket number in a queue of twenty.
One connected system, built by one person — so brand, website, search and video all pull the same way.
Logo, colour, type and voice that look right on a ute and a tender document.
For over a decade I've led creative across campaigns, brand systems and interactive work for Volvo, the Australian Defence Force, Nando's, Aptamil and Hugo Wines — with work shown at Melbourne Design Week, Venice and Cannes. The fundamentals that make a Volvo campaign land are the same ones that make a plumber in Dandenong get the job over the next three results on Google.
I'm not a strategist who hands off to a production team. I shape the story and then build it — the website, the brand, the video, the SEO. If you're a tradie after a marketing agency built for trades, that's exactly what this is.
They build real things for real people. They deserve a brand that's as good as the work.
Fixed scope, fixed quote, five short stages.
Tell me about your business and what you're trying to do. I'll come back to you personally — to set up a call, or point you somewhere useful if it's not the right fit.
I read every application personally. No bots, no call centre — just me.
hello@beetsandco.com.auBayside and South East Melbourne · VIC, Australia