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Branding & Identity
Logos, wordmarks, colour systems and brand guidelines that hold up on a truck, a shirt, and a smartphone. Built to be used — not just admired.
Core
Beets & Co is a practical branding agency for Melbourne's trades, operators, manufacturers and dealers. We build the brand, the site, the marketing, the video, and the AI so your phone actually rings.
Melbourne trade businesses don't have time for agency runaround. We run branding, design, marketing, AI, and video from one small, senior team — so the work connects. Built for the companies that keep Melbourne moving.
Logos, wordmarks, colour systems and brand guidelines that hold up on a truck, a shirt, and a smartphone. Built to be used — not just admired.
Fast, clear, conversion-first websites built to rank on Google in Melbourne. Local SEO, structured data, and Google Business Profile setup included — so Melbourne customers find you first.
Google Ads, local SEO, email, and content that drive quotes and calls from Melbourne clients. We target the right Melbourne postcodes and keywords — and report on revenue, not vanity metrics.
Smart assistants trained on your catalogue, pricing, and FAQs. Captures leads 24/7, books quotes, and hands the hot ones straight to your team — even while you're on site.
Product walk-throughs, site films, testimonials, and social cut-downs. Shot on location across Melbourne, edited fast, built to sell — not to win festivals.
A flat monthly rate for the things that never stop — content, ads, site updates, new landing pages, campaigns. Like having an in-house team without the Melbourne payroll.
We're building our first case study now. It covers a full brand and website project for a Melbourne trade business — from initial strategy through to launch and early SEO results.
Check back soon, or get in touch to hear about the work directly.
We work in short, accountable stages. You always know what's happening, who's on it, and what it costs. Most Melbourne projects go from first call to a live site in two to six weeks.
A 60-minute working session. We map your customer, your competition in Melbourne, and the bottleneck costing you leads.
Positioning, messaging, and the shortlist of what to build first. Fixed scope, fixed quote.
Identity, page layouts, and content. One creative direction, refined together — not five moodboards to pick from.
Site, chatbot, video, and campaigns assembled. Tested on a phone in the yard, not just a designer's Mac.
Go live. Train your team. Dashboards wired up so you can see leads, calls, and ROI from day one.
We work with trade businesses, manufacturers, operators and dealers across Greater Melbourne — including the Bayside corridor (Chelsea, Mordialloc, Bonbeach, Seaford, Edithvale, Aspendale), the southeast, the industrial west, and the northern growth corridor. Local knowledge, real results.
Real reviews from real Melbourne trade businesses. We're building our Google Business Profile — leave us a review if we've worked together.
Leave a Google ReviewWe're new and proud of it. Our first client is live — reviews will be here soon. In the meantime, start a conversation and judge us on the work.
Beets & Co is led by Michael Beets — an award-winning creator with a decade of experience across identity, web, and content. We pull in trusted specialists in motion, development, and paid media as each project needs. No bloat, no silent partners.
We started Beets & Co because the best agencies were too polished for practical businesses, and the cheap ones left clients holding a half-finished site. We sit in the middle — senior creative, honest pricing, and a bias toward the stuff that actually moves the needle.
We're especially strong with Melbourne's operators and trade businesses: forklift dealers, contractors, logistics, manufacturing, field services. Strong presence in the Bayside corridor — Chelsea, Mordialloc, Seaford, Edithvale and Aspendale. If you sell something real to real Melbourne customers, we'll make it easier to find, easier to trust, and easier to buy.
Design that earns its keep. If it doesn't convert or clarify, it doesn't ship.
You know what you're paying before we start. No timesheet surprises.
The person you meet is the person doing the work. No junior handoffs.
No jargon, no “brand archetypes.” We talk like your customers do.
Practical branding, web design, SEO, and marketing advice for Melbourne's trade businesses. Written by the people doing the work — not a content mill.
Why most trade websites lose jobs before the phone rings — and what Bayside tradies need to rank in Chelsea, Mordialloc and Seaford.
Google Business Profile, reviews, on-page signals and suburb content — what actually moves the needle for Melbourne tradies.
The practical difference between a logo and a brand — and why that gap costs Bayside tradies jobs in Chelsea, Aspendale and Edithvale.
A practical five-step system for collecting 5-star Google reviews consistently — without chasing customers across Melbourne.
Melbourne, VIC, Australia
Mon–Fri · 9:00–18:00 AEST
Melbourne trades · operators · dealers · manufacturers · field services · SMBs ready to grow.
Pre-revenue ideas, MLM. We like real businesses.