A tradie website has one job: turn the person who found you on Google into a phone call. Most tradie websites don't do that. Beets & Co builds ones that do.
Most tradies have a website. Very few have a website that's actively winning them work. The difference isn't design — it's whether the site is built to rank on Google, load fast on a mobile phone, and make someone feel confident enough to call.
Tradie website design done right is a combination of three things working together: a site that Google can understand and rank locally, a mobile experience that doesn't frustrate someone who needs you urgently, and copy that builds enough trust in ten seconds that they reach for the phone.
Beets & Co builds websites specifically for trade businesses. Not a template with your logo swapped in. A purpose-built site — designed, written and coded for the way a tradie's customer actually behaves.
More than 70% of local trade searches happen on mobile. A site that isn't fast and functional on a phone is losing jobs every single day.
There are five things a tradie website must do well. Most get one or two. The ones that win jobs get all five.
Under two seconds. Most people searching for a tradie are on a phone, often in a stressful situation. A slow site gets abandoned immediately.
Visible immediately, clickable to call. No scrolling required. This is the whole point — make it as easy as possible to call you.
Title tags, headings and copy that name your trade and the suburbs you work in — so Google can rank you for the searches that matter.
Stock photos don't build trust. Photos of your actual jobs, your team and your equipment tell a customer exactly what to expect when they hire you.
A customer who's found you on Google and sees 50 genuine five-star reviews on your site will call you before they look at anyone else.
A custom design — not a template. Built in clean, fast HTML/CSS or WordPress depending on your needs. Every element designed to push visitors toward calling.
Title tags, meta descriptions, LocalBusiness schema, suburb pages and Google Business Profile alignment — all built in from day one, not bolted on after.
Every word written to do a job — build trust, answer the question, remove doubt, prompt the call. Written specifically for your trade and your local market.
Individual pages for every area you service — each targeting "[trade] [suburb]" in local search. More effective than a single service area page and faster to rank.
Both options work well — the right choice depends on how much you want to manage your site yourself after launch.
Custom-built (HTML/CSS): Faster, lighter, no plugins to update, no security vulnerabilities from a CMS. Ideal if you want maximum performance and are happy to come back to Beets & Co for any updates. This is what this site is built on.
WordPress: A good choice if you want to add blog posts, update content or manage service pages yourself. I build WordPress sites that are just as fast as custom-built ones — no bloated page builders, no unnecessary plugins. For tradies who want to maintain their own site, this is usually the recommendation.
Fixed-price website design for Australian trade businesses. Designed to rank locally, load fast on mobile, and convert visitors into callers — live in 2–6 weeks.
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