Proof of work
Crowncon — custom home builder, Melbourne.
99%
Site health score
39
Keywords tracked
100%
AI search health
Full
Brand + web rebuild
A brand identity studio built for trade businesses in Chelsea, Bonbeach, Mordialloc, Seaford, Edithvale and Aspendale. Not just a logo shop — a full digital agency covering brand, website and local SEO, fixed price.
A logo is a mark. A brand is the whole system — colour, typography, voice and how it shows up on your website, your ute, your quotes and your uniforms. Most Bayside trade businesses have the first, and it's costing them jobs to competitors who look more trustworthy from the outside.
That's fixable — and it's exactly where Beets & Co starts. Not as a design exercise, but as the foundation for a website and local SEO strategy that actually converts.
I work with a small number of trade businesses at a time — no account managers, no juniors. You get Michael Beets as your senior partner on every deliverable.
"The Bayside corridor rewards trust signals — a professional brand converts enquiries into calls before you've said a word. It's one of the highest-leverage things a trade business can fix."
Bayside businesses searching for a "digital agency" usually need more than design — a site that ranks, a Google Business Profile that converts, and content that keeps working after launch. That's the same studio, the same senior partner, one fixed quote — brand, digital marketing and SEO delivered together instead of split across three vendors.
I specialise in trade businesses along the Bayside and Kingston corridor — and work across Greater Melbourne.
Brand identity projects at Beets & Co are scoped to your business, and can be combined with a website and local SEO into one package. All pricing is fixed upfront — no retainers, no timesheets, no surprises.
Both. Branding is where most engagements start, but Beets & Co operates as a full digital agency for Bayside — brand, website, local SEO and content built as one system, not handed off between vendors.
A logo is a mark. A brand is the whole system — colour, typography, voice and consistent application across your site, signage, uniforms and quotes. Most Bayside trade businesses have the first, not the second — and that gap costs them jobs.
Plumbers, electricians, builders, landscapers, HVAC, tilers, concreters, painters and similar trades across Chelsea, Bonbeach, Mordialloc, Seaford, Edithvale and Aspendale. If you work the Bayside corridor, I understand your customer and how they search.
Send me a message. I'll take a look at where your brand's at and tell you what I'd do first.
Get in touch